Real answers to the questions that come up most. If yours isn't here, the contact form gets a same-day reply.
How much does a custom website actually cost?
A focused 3-page Essentials site starts at $1,000. A four-to-six page Starter starts at $1,500. A real working 8-to-12 page Standard site -- the most common pick for an established small business -- starts at $3,000. Larger or more complex builds go up from there: Pro at $5,000, fully custom web software at $7,500, native Windows apps at $4,500. The exact quote follows a short conversation about what you actually need. Every number on this page is a real floor, not a teaser price.
Why is custom code more expensive than a template?
A Wix or Squarespace site costs less upfront because you're paying for a template someone else built and adapted to your business. Custom code -- Next.js, in this case -- costs more because the site is built for your business, not adapted from a generic mold. It loads faster, ranks better on Google, integrates with the tools you actually use, and doesn't break when the template company changes their pricing or terms. For most local small businesses, the difference pays for itself within a year or two through search performance alone.
How long does a website project take?
Essentials usually goes up in about a week. Starter is two to three weeks. Standard is four to six weeks. Pro and Custom builds take longer -- six weeks to a few months depending on scope. Solo operator means timelines are measured in weeks, not days. The trade-off is that the same person who scopes the project builds it and supports it afterward. No handoffs, no dropped context.
Do I have to get a care plan?
No. The first three months of a care plan are included free with every build, so you get to try the relationship before deciding. After that, continuing is opt-out, not required. Most clients keep theirs because the site stays maintained, monitored, and getting fixed when something breaks -- but the door is open either way. If you want a clean one-and-done, that's available too.
Can I cancel my care plan whenever I want?
After the included three months, care plans are month-to-month. You can cancel any time with no penalty. There's a 5% discount available if you prepay annually, but that's voluntary and reversible. No 12-month lock-in, no automatic renewal traps.
What if I want to host the site myself?
That works. Handoff documentation is available on request. You take the build, handle your own hosting, security, and updates after launch. Any change later is billed hourly at $125/hr. Most clients pick a care plan instead because the headache of running their own hosting isn't worth the savings, but the option stays open from day one.
Do you do logos?
Yes, as part of a build. Logo design or a brand mark runs $500 to $1,000 added to your build scope. I don't do logo-only work as a standalone offering -- the moat is in the websites and the software, and logos make more sense bundled with the build they're going on.
Do you do work outside Northern Minnesota?
Yes, case by case. The brand and the marketing are focused on Northern Minnesota because that's where the heritage and the local trust are strongest, but if a project from elsewhere fits well, we talk. Geography isn't the disqualifier -- scope, complexity, and fit with a one-person solo operation are the real questions.
What if my project doesn't fit one of these tiers?
The tiers are starting floors, not a rigid menu. If you need a 7-page site, that's still Starter or Standard depending on complexity. If you need something genuinely custom (a customer portal, a booking dashboard, a Windows app for the shop floor), that's the Custom tier or the Windows app tier. The conversation sorts out which one your project actually is.
Can I see examples of your work?
Yes. The /work page has the case studies. Aurora Waters and Tours is the anchor -- a full custom Next.js site for a Voyageurs Park resort. Laser Job Manager is a native Windows desktop app built for a metal-engraving shop. Powell's Septic is a clean Starter-tier build for a local service business. More projects are in the pipeline.